Experimenting with Paid for Ads for Web Traffic

Why Did I Consider Paid for Ads? I wrote a post about focusing on some of my strengths in order to minimize risk in new areas, and part of that meant focusing on increasing brand awareness for DevLeader as a proving ground. The idea of driving more web traffic to my blog via ads came up because I was interested in experimenting with Instagram ads for my show car branding, but not knowing anything about paid for ads made taking that first step feel pretty risky. What should I expect for paying for ads? What will $1 get me? What will $10 get me? I have no idea where to start with this kind of thing, so I felt it was important to use my more solid brand, DevLeader, as the basis for this experiment. If I can watch what happens…

0 Comments

Burn Out

Disclaimer I wanted to write this post to share my honest and personal experiences with burn out in the software and startup scene. I'm hoping that my experiences with getting to a stage of burn out can help someone identify if they're going through the same thing. Hopefully someone will be able to take preventative actions before things get too serious, like I've been able to do. I'd also like to point out that I absolutely love my job (you'll be reminded of that in my post) so my experience might be biased in some ways because of that. If I didn't love what I do, I'd be finding another job where I did. What is Burn Out? In my earlier days at the company I work for, I remember my HR manager talking to me about burning out. It's…

2 Comments

Hack The North

Hack The North... What The Hack Is That? Hack The North is Canada's largest international hackathon. It's big. It's bad. It's awesome. Okay, but what does that even mean? The idea is that 1000 people get together from all over the world in an event where they're given 36 hours to create amazing technology hacks. There's a lack of sleep but no lack of amazing ideas and hacked together proof of concepts that show incredible innovation. Sponsors are present to hand out prizes for best usage of their product or API to competitors as well as mentor them and provide help with problem solving. This year, Hack The North was hosted at The University of Waterloo. Bro, Do You Even Hack?! This was my first time ever at a hackathon. I've participated in the Ontario Engineering Competition (OEC) which is much…

0 Comments

Continuous Improvement – One on One Tweaks (Pt. 2)

Continuing With Continuous Improvement I wrote about continuous improvement before and how I've been trying to tie that into my leadership role through changes to my one on one process. To recap, at our organization we try to roll continuous improvement into most things that we do. We're well aware that we're not going to get things perfect the first time, so as long as we have a process in place to learn, reflect, and adapt, then we can make changes to better our situation. It's something that's ongoing and it doesn't really have an end. So long as your organization is growing and changing over time, or the environment in which your organization is changing over time, having continuous improvement baked into your culture is key to success. Previously, I mentioned that at Magnet Forensics I hold regular one…

0 Comments

Continuous Improvement – One on One Tweaks

Continuous Improvement - Baby Steps! Our development team at Magnet Forensics focuses a lot on continuous improvement. It's one of the things baked into a retrospective often performed in agile software shops. It's all about acknowledging that no system or process is going to be perfect and that as your landscape changes, a lot of other things will too. The concept of continuous improvement isn't limited to just the software we make or the processes we put in place for doing so. You can apply it to anything that's repeated over time where you can measure positive and negative changes. I figured it was time to apply it to my leadership practices. The One on One I lead a team of software developers at Magnet, but I'm not the boss of any of them. They're all equally my peers and…

1 Comment

Techno Security 2014

Techno Security... What's it all about? Techno Security is a conference that was hosted by NUIX this year in Myrtle Beach. As that first link suggests, this conference has been bringing IT security professionals together for 16 years now. Techno Security doesn't aim to be the biggest conference of it's kind--just the best. At the Myrtle Beach Marriott Resort this year, Techno Security capitalized on a lot of the hotels real estate. There was a large banquet hall style room that was opened up for a great host of exhibitors. There were so many exhibitors that there was even overflow into the hallways surrounding the main exhibit area. On the other sides of those hallways there were rooms and smaller halls for training sessions. Even the halls in the basement of the hotel were packed with IT security and forensic-related sessions. First Conference…

0 Comments

Back On The Radar

No More Silence. I've been pretty quiet over the past month and a bit, but that doesn't mean that nothing is going on behind the scenes. I've been busy (maybe a little bit too busy?) and I haven't really put in the time to create or share any content online. When I over commit, something has to give, unfortunately. Okay, so what's been happening? New Hires! We've brought on some amazing talent to help at work, and that's always incredibly exciting. We had Chris Sippel return to us after finishing up his final portion of school. Chris is a bit quirky (and that's really why we love him) and started with us in the early days. Pumped to have you back, buddy! We brought on board Jason Gregory and Matthew Beamer who bring a host of skills that are truly…

0 Comments

Happy St. Patty’s Day – Weekly Article Dump

Happy St. Patty's Day! I hope everyone who was celebrating St. Patrick's Day was able to not only have fun but stay safe doing so. Of course, when there is drinking associated with a holiday it can be easy to get carried away. It's always a great idea to have driving arrangements or the option to sleep at a friend's place set up before you head out to celebrate. This year I was able to celebrate with a handful of my university friends that I don't get to see as often as I'd like. I haven't been drinking much at all now for nearly half a year, so I stuck to my one Irish coffee to meet my liquor allowance. We all had a blast discussing where our lives have taken us so far, and it's great to see everyone…

0 Comments

Snow Tubing with Team Magnet – Weekly Article Dump

Snow Tubing First off... If you haven't ever gone snow tubing, get off your computer and get to your nearest snow tubing park. Now that you're back from that, we're all on the same page. Friday was another one of Magnet Forensics' staff events and we were fortunate enough to go tubing at Chicopee Tube Park. I hadn't been snow tubing before--only water tubing--and I haven't even been on a ski hill or anything for years. To be honest, snow tubing to me seemed like a bit of a glorified crazy-carpet experience which would be fun, but get boring after a couple of runs. I'll be the first to admit I was dead wrong. Snow tubing was probably the most awesome way for the entire Magnet family to cut loose this quarter. Most people either love or hate the snow,…

0 Comments

Recognition: One of Team Magnet’s Masterminds

Background At Magnet Forensics, I lead an awesome team of people with the mission of creating forensics software to help investigators around the world solve crimes. We're stacked with incredible people--and not only on the team I'm on, but company-wide. We do a great job of recognizing our achievements as an organization and as a team, but also on an individual level. If someone has gone above and beyond, we don't keep that a secret. I've been trying to make more of a conscious effort to recognize the people I work with, especially in ways that are unique to my own style. I think recognizing people in person is important, but you also need to consider your setting. Sometimes recognition in a public forum isn't actually appreciated or isn't nearly as effective as appreciating in a one-on-one setting. I find…

0 Comments

End of content

No more pages to load